We've merged the world's best LED displays, millimeter-perfect camera tracking, and realtime photorealistic graphics--and built a workflow fast enough for television. Live, in camera set extensions are here. Welcome to Loled.
We build virtual environments using 3D scans of actual locations, or crafted from scratch. We coordinate with your art and construction deparments to align our virtual extensions with physical set elements.
We help your camera team attach our tracker and lens encoders, which allow us to feed real life camera data into our virtual world. Our equipment is designed to play nice with existing camera equipment.
We've designed our workflow to seamlessly integrate into the production pipeline. We've optimized every step to ensure smooth production with no downtime, fast turnarounds--and maximum creative control.
We motion track the physical cameras, feed their positional and lens data into a realtime rendering engine, and use it to update a virtual camera in a 3D environment. That perspective is "projected" onto a digital representation of the LED video wall, and that skewed perspective is displayed. This creates the illusion that the display is a window into a virtual world.
It's a similar concept, but on steroids. The light from the LED panels illuminates the scene and subjects with the same light they would get from the actual location. This, combined with realistic reflections, creates a far more realistic shot--and all done in camera!
In general, any part of the environment that is next to or in front of the talent should be built practically. However, there is no hard and fast rule; for example, if the scene contains an airplane, the front of the plane could be built practically, and the rear could be extended virtually. Floor elements are also important, and dirt, mud, or grass can be added in front of the screen and extended digitally.
For all intents and purposes, there is no limit. Hundreds of feet.
Absolutely, that is the main intent! We can photoscan a location in as little as a day, capturing every detail, and that location can be shot on stage with none of the expenses or drawbacks of location shooting.
We truly believe this will be *the* next big technology in film production. Think of all the expenses that are incurred by shooting on location: Permits, fees, additional personelle, insurance, security. All of those can be eliminated. Additionally, with no need to worry about traffic, weather, sunset, or noise, the speed of production can be increased dramatically. Finally, locations that would otherwise be too dangerous can be utilized on even lower budget shoots.
When quoting, we're taking into consideration the cost to construct the environment, the cost of labor to set up the screen, and the cost of operating the system on set. This is, for the most part, union labor, and involves five to eight people, depending on the scope of the project.